NFT-Driven Monetization of Movie Franchises: A Web3 Paradigm for Cost-Efficient and Immersive Fan Engagement
Authors
-
Mandeep Gupta
Director, Triple Dash Infotech Pvt. Ltd.
https://orcid.org/0009-0005-3542-1408
DOI:
https://doi.org/10.36676/sjmbt.v3.i1.71%20Keywords:
Non-Fungible Tokens (NFTs), Movie Franchise Monetization, Blockchain in Entertainment, Digital Collectibles, Fan Engagement, Web3 Cinema, NFT Utility, Cinematic Metaverse, Smart Contracts, Bollywood NFTs, Hollywood Franchises, Intellectual Property (IP) Tokenization, NFT Royalties, NFT-Based Fan Rewards, NFT MarketplaceAbstract
The rising cost and complexity of producing cinematic sequels has prompted film studios to explore alternative, technology-driven monetization strategies. This paper proposes a novel framework utilizing Non-Fungible Tokens (NFTs) as a mechanism for reducing production dependence on traditional models while enhancing global fan engagement. By tokenizing key elements of movie franchises—such as characters, iconic scenes, dialogues, and events-intellectual property owners can open new revenue channels through digital ownership, collectibles, and premium fan experiences. This research explores the integration of NFTs with real-world benefits, such as exclusive access to premieres, meet-and-greets, and personalized merchandise. The paper further outlines the architecture, smart contract mechanisms, NFT classification, and the economic impact of such a system. Through comparative analysis with existing implementations in Hollywood and Bollywood, the study establishes the feasibility of blockchain-enabled media engagement models and offers a roadmap for studios seeking to adopt a Web3-centric business model.
References
Marvel & VeVe NFT Launch Reports
Radhe Shyam NFT Campaign (Indian Express, 2022)
NFT Platform Tokenomics (Whitepapers from OpenSea, Rarible)
Case Studies on Film IP Royalties (Forbes, Variety, Bollywood Hungama)
Gupta, M., Gupta, D., & Duggal, A. (2023). NFT Culture: A New Era. Scientific Journal of Metaverse and Blockchain Technologies, 1(1), 57–62. https://doi.org/10.36676/sjmbt.v1i1.08 DOI: https://doi.org/10.36676/sjmbt.v1i1.08
Gupta, D., & Gupta, S. (2023). Exploring world famous NFT Scripts: A Global Discovery. Scientific Journal of Metaverse and Blockchain Technologies, 1(1), 63–71. https://doi.org/10.36676/sjmbt.v1i1.09
M. Gupta, “Reviewing the Relationship Between Blockchain and NFT With World Famous NFT Market Places”, SJMBT, vol. 1, no. 1, pp. 1–8, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.01
R. Gupta, M. Gupta, and D. Gupta, “Role of Liquidity Pool in Stabilizing Value of Token”, SJMBT, vol. 1, no. 1, pp. 9–17, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.02 DOI: https://doi.org/10.36676/sjmbt.v1i1.02
M. GUPTA and D. Gupta, “Investigating Role of Blockchain in Making your Greetings Valuable”, URR, vol. 10, no. 4, pp. 69–74, Dec. 2023. DOI: https://doi.org/10.36676/urr.2023-v10i4-009 DOI: https://doi.org/10.36676/urr.2023-v10i4-009
R. Issalh, A. Gupta, and M. Gupta, “PI Network : A Revolution”, SJMBT, vol. 1, no. 1, pp. 18–27, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.03 DOI: https://doi.org/10.36676/sjmbt.v1i1.03
Duggal, M. Gupta, and D. Gupta, “Significance Of Nft Avtaars In Metaverse And Their Promotion: Case Study”, SJMBT, vol. 1, no. 1, pp. 28–36, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.04 DOI: https://doi.org/10.36676/sjmbt.v1i1.04
M. Gupta, “Say No to Speculation in Crypto market during NFT trades: Technical and Financial Guidelines”, SJMBT, vol. 1, no. 1, pp. 37–42, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.05 DOI: https://doi.org/10.36676/sjmbt.v1i1.05
Singla, M. Singla, and M. Gupta, “Unpacking the Impact of Bitcoin Halving on the Crypto Market: Benefits and Limitations”, SJMBT, vol. 1, no. 1, pp. 43–50, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.06 DOI: https://doi.org/10.36676/sjmbt.v1i1.06
Gupta and P. Jain, “Expected Impact Of Decentralization Using Blockchain Based Technologies”, SJMBT, vol. 1, no. 1, pp. 51–56, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.07 DOI: https://doi.org/10.36676/sjmbt.v1i1.07
D. Gupta and S. Gupta, “Exploring world famous NFT Scripts: A Global Discovery”, SJMBT, vol. 1, no. 1, pp. 63–71, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.09 DOI: https://doi.org/10.36676/sjmbt.v1i1.09
M. Gupta, “Integration of IoT and Blockchain for user Authentication”, SJMBT, vol. 1, no. 1, pp. 72–84, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.10 DOI: https://doi.org/10.36676/sjmbt.v1i1.10
Singla and M. Gupta, “Investigating Deep learning models for NFT classification : A Review”, SJMBT, vol. 1, no. 1, pp. 91–98, Dec. 2023. DOI: https://doi.org/10.36676/sjmbt.v1i1.12 DOI: https://doi.org/10.36676/sjmbt.v1i1.12
Issalh, R., Gupta, D., & Gupta, M. (2023). RESEARCHER ECONOMY: A REVOLUTION BY 9NFTMANIA FOR PRESENT ALPHA MALE. Scientific Journal of Metaverse and Blockchain Technologies, 1(1), 99–104. https://doi.org/10.36676/sjmbt.v1i1.13 DOI: https://doi.org/10.36676/sjmbt.v1i1.13
Gupta, D. (2024). The Role of Volunteers vs. Investors and Speculators in the Cryptocurrency Market: A Comparative Study of Reputation and Value Building. Scientific Journal of Metaverse and Blockchain Technologies, 2(Special), 18–26. https://doi.org/10.36676/sjmbt.v2.iSpecial.50 DOI: https://doi.org/10.36676/sjmbt.v2.iSpecial.50
Singla, A. (2024). Reviewing Limited Supply Crypto Projects: ULTIMA, COREDAOVIP. Scientific Journal of Metaverse and Blockchain Technologies, 2(2), 111–123. https://doi.org/10.36676/sjmbt.v2.i2.41 DOI: https://doi.org/10.36676/sjmbt.v2.i2.41
Ashutosh, & Gupta, M. (2024). Investigating the Narrative of Trinity: 9NFTMANIA, Premium Domain, COREDAOVIP. Scientific Journal of Metaverse and Blockchain Technologies, 2(2), 124–137. https://doi.org/10.36676/sjmbt.v2.i2.42
Ashutosh, & Gupta, M. (2024). Investigating the Narrative of Trinity: 9NFTMANIA, Premium Domain, COREDAOVIP. Scientific Journal of Metaverse and Blockchain Technologies, 2(2), 124–137. https://doi.org/10.36676/sjmbt.v2.i2.42 DOI: https://doi.org/10.36676/sjmbt.v2.i2.42
Singla, A. (2024). Exploring Liquidity Pooling and Automated Trading with COREDAOVIP Token in Decentralized Exchanges. Scientific Journal of Metaverse and Blockchain Technologies, 2(2), 1–12. https://doi.org/10.36676/sjmbt.v2.i2.26 DOI: https://doi.org/10.36676/sjmbt.v2.i2.26
Meenu. (2024). COREDAO.VIP: Crypto-Based Liquidity Pool Creation for Profit Maximization. Scientific Journal of Metaverse and Blockchain Technologies, 2(2), 150–156. https://doi.org/10.36676/sjmbt.v2.i2.44 DOI: https://doi.org/10.36676/sjmbt.v2.i2.44
Downloads
Published
How to Cite
License
Copyright (c) 2025 Scientific Journal of Metaverse and Blockchain Technologies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
This license requires that re-users give credit to the creator. It allows re-users to distribute, remix, adapt, and build upon the material in any medium or format, for noncommercial purposes only.
